8 Simple Ways to Generate More Returning Visitors to Your Site by Using These Custom Audiences
Image Source: Pexels
Returning visitors are the cornerstone of any successful website. They are much more likely to remain customers, making repeat visits and buying more products. But if you’re not paying attention, it’s easy to overlook the importance of returning visitors. These visitors account for a small percentage of your site traffic, but they have a huge impact on your bottom line. If you aren’t already working to drive returning visitors back to your site, now is the time to start – and these custom audiences tips will help you get there quickly.
Set Up a Custom Audience for Returning Visitors
If you want to target visitors who have previously visited your site, you’ll have to set up a custom audience for returning visitors. This is a simple process – just make sure you select “custom’ as your targeting method when creating your ads.
A few tips to keep in mind:
– Keep The Timeframe Short
– Depending on how frequently your visitors return, you may need to adjust the timeframe that you select. If you select a time frame of six months, you may not see any results. Keep it to 30 days or less for best results.
– Let The Data Speak For Itself – When you set up a custom audience for returning visitors, you’ll probably see a lower click-through rate (CTR) than with your other ads. Don’t get nervous and turn the ads off. Give it a few days or even a week. The CTR will rise significantly when your returning visitors click on the ads.
– Avoid Clicking Your Own Ads
– Your ads will be triggered when a visitor to your website clicks anywhere on the site. This includes images, links to other websites, and even the “skip ad” button. If you have ads that are set up for returning visitors, be careful about clicking anything on your own site. You may be clicking your own ads and throwing off the CTR data.
Send Welcome Emails to New Visitors
If your visitors are signing up for your email list, you’re already halfway there to being able to retarget them. But what if your visitors aren’t signing up for your email list? More importantly, what if you don’t even know who they are? Well, you can still retarget these visitors – you just have to get a little bit sneaky. You can do this by sending welcome emails to your new visitors. If a visitor lands on your site but doesn’t sign up for your email list, you can still retarget them in the future by sending a welcome email that includes a link to your product or service.
Run Retargeting Ads
Retargeting is one of the most effective ways to bring back visitors who have already been to your site. It’s simple – once you have the above set up, you can create retargeting ads that show up on your website (or wherever else you’re running ads). Your ads should include a link to the product or service your visitors were looking at. This is a great way to bring back visitors who didn’t buy from you the first time. The best way to create retargeting ads is to create a series of ads that show your visitors a different ad each time they visit your site. This is called an ad rotation, and it’s a great way to get your visitors to interact with your ads more often.
Target Existing Customers With An ad rotation
Are you targeting your existing customers? If not, you’re leaving a lot of money on the table. One of the best ways to target your existing customers is with an ad rotation. An ad rotation allows you to show your existing customers the same ad over and over again. This way, they’ll be more likely to take action because they’ve already seen the product or service that you are offering. You can target your existing customers in a variety of ways. You can show your ads to people who have purchased similar products in the past or people who have made purchases in certain dollar ranges.
Create an ad with your best selling products
One of the easiest ways to bring back visitors who have left your site is to create an ad with your best selling products. You can use the same product images or short videos that appear on your product pages to advertise these products on your website. You can also use these ads to promote special offers for your best selling products. You can even link to product reviews or testimonials to give your visitors even more reasons to click. This is a great way to entice visitors to come back to your site, especially if you make the ad clickable. This means that your ad will include a “click here” call to action button. You want your visitors to click the ad so that they can read more about the product or service you are offering.
Offer a deal to returning visitors who didn’t buy before
If you have products or services that aren’t selling as well as you’d like, try offering a deal to returning visitors who didn’t buy before. You can use retargeting ads to remind your visitors that they didn’t buy the product or service they were looking at before. Then, you can offer them a discount or a special deal if they buy the product now. You can also do this with products or services that have a high profit margin, but not a lot of sales. This is a great way to get your products selling again – especially if you offer a limited time deal that expires after a few days.
Ask for Return Visitor Data
If you want to target your returning visitors with an ad, you can request that they provide their email address or other contact information. You can do this by adding a short question to the bottom of your website that asks your visitors to provide their email or other information. Make sure that the question is something very easy for your visitors to answer. A good example would be: “What city are you from?” You can also add a text box to the end of every page of your website. This is also a good place to ask your visitors to provide their name or email address. You can even go a step further and offer visitors a reward for filling out the form, like a free white paper, ebook, or guide to your product or service.
Welcome New Visitors With A Welcome Message
A welcome message is a great way to welcome new visitors to your website, especially if you’re running retargeting ads or creating an ad with your best selling products. A welcome message is a short message at the top of your website that welcomes your visitors and thanks them for visiting your website. You can also use a welcome message to link to your best content or products and services. This is a great way to provide a ton of value to your new visitors while also marketing your best products and services. It’s important to include a call to action in your welcome message that links to your best content. You don’t want your new visitors to leave your website without reading something. This is a great way to keep readers on your website longer without being too pushy.
The most important takeaway from this article is that you should always be thinking about the returning visitors to your website. Ideally, you’ll be able to set up your retargeting ads to welcome visitors back with a welcome message or email. If you’re only focused on getting new visitors to your site, you’ll miss out on a huge opportunity for growth and profit. These custom audiences tips will help you get started bringing back more of your returning visitors and increasing your profits.